Strategies & Planning

IKEA works with 21 foresters to ensure that all wood is sourced in compliance with the Company’s strict sustainable forestry standards. Over 30% of the wood used to make products is currently from more sustainable sources - this is wood that is recycled or comes from FSC certified sources. IKEA aims to have increased this to 50% by 2017. The company is also working to inspire millions of customers to live a more sustainable life at home, introducing innovative products and services to help customers use less energy and produce their own renewable power, save and recycle water and reduce and recycle waste. IKEA’s strategy is also aimed at its co-workers. By August 2020, more than 500 co-workers from around the world will have participated in IKEA Foundation ‘I Witness’ trips by visiting school and community based programes run by UNICEF and Save the Children which are supported by the IKEA Foundation’s annual good cause campaigns.

Strategy is a plan that turns the vision and mission of a company, supported by its values, into a set of actions that gives a business a competitive advantage in the market. IKEA’s strategy is to design and develop products based on customer’s need, making sure the price is low and provide many kinds functional, attractive and reliable furnishings and solutions. Sustainability has been at the root of IKEA’s strategy throughout its evolution. In 2012 it launched its People and Planet Positive sustainability strategy, which sets out the company’s approach to achieving positive social and environmental impacts. This sustainability strategy brings all the elements of vision, values and mission together to drive innovation and transform the IKEA business. This will strengthen IKEA’s competitiveness by securing long-term access to important raw materials and energy supplies, maintaining and developing its supplier base, developing relationships with co-workers and customers, and increasing market share.